UK Bans Hidden Fees & Fake Reviews | Digital Markets Act 2024
The United Kingdom has recently enacted the Digital Markets, Competition and Consumer Act 2024, effective from April 6, 2025, significantly changing the landscape of online commerce. This groundbreaking legislation targets deceptive online practices by mandating transparency in advertised pricing and authenticity in customer reviews.
No More Hidden Fees
Businesses, including travel sites, ticket agencies, and food delivery platforms, must now clearly incorporate all mandatory fees within their advertised prices. This crucial step eliminates hidden or "sneaky" fees that previously added more than 25% to costs, providing consumers with clarity and straightforward pricing from the outset.
Eliminating Fake Reviews
Additionally, the Act strictly prohibits businesses from using or commissioning fake online reviews. This measure is designed to enhance trust and ensure consumers receive accurate and genuine feedback when making purchasing decisions.
A New Era of Consumer Transparency
This legislation marks a significant shift towards greater transparency and trust in e-commerce, aiming to foster fairness and clarity in digital markets. Consumers can now shop confidently, knowing they are receiving honest pricing and authentic feedback.